Telling West 天涯社区 College鈥檚 Story
West 天涯社区 College鈥檚 brand guidelines has everything you need to tell WVC鈥檚 story through a united brand voice and powerful visuals. Our brand aligns with our evolving identity and future direction.
The Brand Guidelines provide the tools and guidance to ensure our communications are cohesive, intentional, and reflective of who we are. As a campus community, we all play a role in strengthening and expressing our shared identity.
Permissions
All contents of Brand Guidelines, including logos and identity marks, are the property of the college. Use of West 天涯社区 College's name, logo and identity elements are subject to approval by the Marketing and Communications team.
Download Brand Guidelines
Brand Assets
Primary Logo
The primary logo, West 天涯社区鈥檚 main identifier, combines the college鈥檚 full name and leafy 鈥淲.鈥�
Horizontal Logo
The horizontal logo is used when placement of the primary logo is not possible.
Department Logo
Campus units may request department logos to use on internal communications. When communicating with a broad, external audience, the primary logo should be used. The Marketing and Communications team will create all department logos. Please refer to page 11 of the Brand Guidelines.
West 天涯社区 Athletics Logo
for information on usage.
Primary Colors
Our primary colors are the core of our color palette. They create a strong, recognizable foundation for the brand and should appear in most major communications as the anchor of our visual system. The supporting tints (blues and oranges) add depth and flexibility. They help create hierarchy and soften layouts.
- WVC Blue represents trust, stability and academic excellence. This is our anchor color.
- Viking Orange brings energy and momentum. It captures the school pride and spirit of our students.
- WVC Charcoal Grey is our primary font color. It is professional yet approachable. It should be used as the default font color for all PowerPoint presentations, body copy on print materials and website or digital assets with long-form text.
Secondary Colors
Our secondary colors work alongside our primary colors, adding flexibility and vibrancy. Use them to highlight key content, add visual interest, bring energy to layouts and support the primary palette.
In most designs, the secondary colors should play a supporting role, not compete with the primary colors. Avoid using too many secondary colors in a single layout, as this can feel overwhelming and dilute the brand. They work best as accents, to create emphasis, guide the viewer鈥檚 eye or differentiate content sections.
- WVC Green represents growth and possibility.
- WVC Berry adds boldness and individuality.
- WVC Yellow reflects optimism and opportunity.
- WVC Light Blue conveys openness and approachability.
- WVC Dark Blue reinforces integrity and focus and complements the primary blue while adding contrast.
- WVC Off-White provides warmth and breathing room and a clean layout when used as a background color.
DM Serif Display is used for headlines, bringing a refined and confident voice to our communications.
Lexend serves as our universal body copy font. It is modern, highly readable and accessible across all formats. For quotes, Lexend Italic adds a warm, expressive tone that helps highlight real voices and stories.
Lumios our script header font, introduces a friendly, human touch. Use it for moments that call for added personality and emphasis but it should be used sparingly and never for essential or body text as script fonts can present readability and accessibility challenges.